This Entrepreneur Started A Lip Care Brand for $32 When She Was 15. It’s Now Turning Over $130,000 A Year


At age 15, Rose Dyson developed an environment-friendly lip care brand name Pura Cosmetics for high school competitors, in which entrants needed to develop an organization with just £& pound; 25 ($ 32).

Now 21 years of age, the business owner from Yorkshire, in the north of England, informed CNBC over a video call how she was always “the kid at school that got involved with whatever.”

“Everybody believed it was rather geeky at the time however I always went and did it anyhow and I’m delighted I did now,” she stated.

Undoubtedly, 6 years after winning that high school competition Pura Cosmetics is now generating income of more than £& pound; 100,000 a year.

Throughout that duration, Dyson began out by marketing her item on social media and went to fairs in her local location to offer products, eventually making the funds to set up a site.

She then went on to win funding from the creators of prominent U.K. services. In 2018, she was called the most promising teenage CEO in the U.K. and Ireland in TransferWise’s U.K. “20 Under 20” competition, after pitching to the fintech’s co-founder Taavet Hinrikus, winning a £& pound; 10,000 financial investment.

A year later, Dyson won the U.K. start-up competition “The F Factor,” getting another £& pound; 10,000 in cash prize from the co-founder of the travel website, Brent Hoberman.

Disrupting the eco-friendly image

Dyson said the preliminary concept for Pura Cosmetics came from being “constantly dissatisfied” by the lack of inexpensive eco-friendly makeup and skincare products. These items tended to come with a “high, premium” cost, which she simply could not pay for a teenager. After some research study, she found that numerous other “eco-conscious Gen-Zers” felt the very same.

To come up with the solutions for the lip care items, Dyson stated she spent all her leisure time after school and at the weekends researching and trialing active ingredients, as well as getting in touch with other businesses for suggestions. Dyson stated she has used a minimal number of active ingredients to produce the plant-based formulas for lip balms and scrubs.

Along with the price of the items, which start at £& pound; 3.99, Dyson said she has also sought to “disrupt the image of environmentally friendly items.” Rather of the “moss green and brown” tones normally related to environmentally friendly items, Dyson chose more captivating brilliant colors for her plastic-free packaging that she felt much better-interested youths.

Dyson also highlighted that her business had been able to provide plastic-free product packaging and other “eco-benefits” as a little start-up and questioned why larger companies could not do the same.

She said Pura has seen an uplift in sales amidst the pandemic, as people equipped up on “self-care basics.” Dyson likewise thought that people have had more time to re-consider the products they utilize and go shopping around for more inexpensive environmentally friendly alternatives.

‘Start small’

In order to concentrate on business, Dyson decided not to go to college, a choice she said surprised her pals.

“I believe everyone has their own path and it doesn’t always imply a charming sheet of grades … you can be successful and show success in so numerous different ways,” she said.

One of her biggest pieces of advice as a business owner is to “start small” in regards to having a focus on an item, especially as someone herself who had limited funds beginning.

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